Ruben started as a street musician playing the guitar and harmonica. He has success with a few bands performing all over the Netherlands, but it became apparent that it was not enough to get sufficient income. So making use of his talker for illustrating and painting, he started working as a professional artist in 1996.
The first few years he worked for cinemas and theaters by painting large billboards that advertised new movies and theater productions, which has since become an extinct art form due to costs of large canvases becoming cheap. From this followed jobs doing murals, lettering, and signs for shapes, and illustrations and cartoons for magazines. He makes acrylic and oil paintings.